Leesman
National press. Every single month.
Leesman is the world leader in measuring and analysing the experiences of employees in their places of work. Their data and insight equips executives at all levels to make informed, forward-thinking decisions that allow them to mitigate risk, plan for the future, and benefit from great employee workplace experience.
Leesman utilises its deep industry expertise and data to compile research reports that investigate key questions for businesses surrounding workplace experience. These have always been truly world-leading, but the company’s media coverage was anything but.
Leesman had worked with another agency that had only generated a handful of small tech press hits over the previous year. It wasn’t moving the needle or showcasing the company’s expertise.
27
pieces of press coverage in 12 months
14
across national media
7
hits with the BBC
3
hits with the Financial Times
For the media, data is gold. Leesman releases quarterly reports that feature data from some of the most prominent global organisations, addressing the important questions executives are facing. This had never been leveraged for the press.
We analysed every report to identify the data points and angles that would capture media interest.
We then built pitches that offered data-backed views on some of the biggest topics impacting working life - hybrid work, the impact of COVID on urban centres, the rise of Gen-Z. We then identified which journalists had shown clear interest in these topics, landing columns, interviews and commentary in major publications and media outlets: the BBC, Forbes, The Financial Times, and Bloomberg.
Data-led media strategy
Leesman had long published rich, quarterly data on the world of work - data that was used by executives, but never leveraged for the press. We flipped the lens, mining each report for angles that spoke to urgent industry conversations: hybrid work, post-COVID urban shifts, Gen Z's impact on workplace expectations. We made sure that the press would see the value in Leesman’s reports too.
Precision-targeted pitching
Instead of blanketing the press, we matched data-backed stories to journalists already covering these trends. That level of precision landed us interviews, columns, and commentary in top-tier outlets including the BBC, Forbes, the Financial Times, and Bloomberg. Each placement reinforced Leesman’s voice as the authority on workplace experience in a rapidly changing world.
Building relationships
These campaigns went far beyond just the initial release of a report. By establishing great relationships with journalists we developed an ongoing dialogue, where they knew they could come to Leesman for data and opinion on any specific topic they were writing about. This helped make Leesman’s data evergreen, and relevant far beyond publication.
Leesman became a leading contributor to BBC Worklife, regularly featuring in particular stories and features. But we also established similar relationships with workplace reporters at the Financial Times, Bloomberg and Forbes, delivering broad exposure for Leesman across key titles read by potential prospects and partners.
«We aspired to secure national press on a consistent basis and brought Bloxspring onboard to help us achieve that. We now regularly feature in titles like the BBC and Financial Times, which have helped elevate our brand to a new level».
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